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Hermosa Beach Welcomes Oktoberfest This Weekend
Oktoberfest, SoCal Cup, Manhattan Beach 10K signup, local live music
whats
There's always a great reason to celebrate at the beach, and this weekend is no different - Oktoberfest comes to 90254!
Love live music? Skip straight to the Live Music & Comedy section.
Featured this week:
Featured Events
🎉 Locale 90254: OKTOBERFEST @ Hermosa Beach Pier
September 27, Saturday | 12:00 PM
Image by HB Chamber
Grab your lederhosen, rally the crew, and come feast on beer, brats, and Bavarian fun - because this weekend, a 200+ year German celebration comes to the beach: It’s Oktoberfest 90254, Hermosa Beach style!
Highlights include:
🍻 Beer Garden – Prost your way through the weekend.
🎶 Live Music – Featuring authentic German tunes and the legends themselves, Da Stube Buben!
🥨 German Food - bratwurst, giant pretzels, sauerkraut, and much more!
🎭 Contests & Games – including: Stein Chugging, Stein Hoisting, Costume Contest, Sausage Eating & Yodeling
Location: It’s all happening in the parking lot behind Pier Plaza - so bring the family and get Oktober-festive!
🏆 SoCal Cup @ Hermosa Beach Pier
September 27, Saturday | 8:00 AM - 6:00 PM
Image by SoCal Beach Foundation
The SoCal Beach Foundation is thrilled to bring back its biggest event yet—the SoCal Cup! Join the excitement at Hermosa Beach Pier to see all those competing for glory, and a chance to win $5,000 in prize money.
Event Highlights:
🏐 Men’s 4s and Women’s 4s
🏟️ Big courts with side-out scoring and no antennas
🤑 Divisions: Open ($5K prize pool), AA, and Unrated
Location: Hermosa Beach Pier
Get ready for a memorable day of competition on the beach!
Come to watch, come for the cash, or come for the glory. Just come!
👟 Manhattan Beach 10K @ MB Pier (next weekend!)
October 4, Saturday | 7:30 AM REGISTER TODAY!!
Image by MB 10k
Register now for next weekend! The Manhattan Beach 10K returns for its 48th year, with over 4000 participants enjoying California’s largest pure 10K race (no other races). All the receipts (entry fees) are ploughed back into the community for health and fitness facility enhancements. IMPORTANT: It's possible the event has already sold out, so enter immediately!
Happening Tonight!
🎞️ Outdoor Cinema ft. Wicked @ Manhattan Village
September 25, Thursday | 6:00 PM
Outdoor Cinema returns to Manhattan Village with popcorn, DJs, and a Wicked movie night under the stars—blankets encouraged, green skin optional.
Daytime Activities
🌊 Manhattan Beach Cars & Coffee @ The Point, El Segundo
September 27, Saturday | 8:00 AM
MB Cars & Coffee rolls back into The Point with vintage classics, modern exotics, coffee, pastries, and plenty of horsepower-fueled Saturday morning energy.
🏃 Rock & Run 5k Race & Afterparty! @ 143 Main St, El Segundo
September 27, Saturday | 9:00 AM
Rock & Run mixes firefighter grit with guitars and good food in a 5K and afterparty that hits all the right notes.
🏍️ 23rd Annual Del Amo Motorsports Parking Lot Sale & Stunt Show @ 2500 Marine Ave, RB
September 27, Saturday | 10:00 AM
A parking lot transforms into pure adrenaline with stunt shows, food trucks, raffles, and giveaways—including a shot at riding home on a brand-new motorcycle.
🎺 39th Annual South Bay Invitational Field Show Tournament @ West High Football Stadium
September 27, Saturday | 4:00 PM
Come see the top marching band competition in the South Bay! Local High school bands will compete for prestigious awards and a shot at the November SCSBOA Field Championships. Music, food, and pageantry!
🚶 Palos Verdes Trails 5k @ Ernie Howlett Park Rd, Palos Verdes
September 28, Sunday | 8:00 AM
Run through eucalyptus-shaded trails in Palos Verdes at a 5K that fuels both body and soul—all while supporting local addiction treatment programs.
🎪 Torrance Antique Street Faire @ 1317 Sartori Ave, Torrance
September 28, Sunday | 8:00 AM
Downtown Torrance transforms into a massive open-air flea market with antiques, appraisals, food, and DJ beats—pets welcome.
🚘 20th Annual Rods, Rides & Relics Classic Car Show @ 100 Fishermans Wharf, RB
September 28, Sunday | 10:00 AM
The Redondo Beach Pier turns into an open-air garage with 100 classic cars on display above the ocean—stroll, admire, and cast your vote for the ultimate ride.
Art & Song
🖼️ Annual Community Exhibition (ACE) @ Manhattan Beach Art Center, MB
September 25, Thursday | 10:00 AM
The Manhattan Beach Art Center’s annual community exhibition features 115 local artists in every medium from paint to pottery.
🎤 Music in the Afternoon @ El Segundo Public Library
September 27, Saturday | 2:00 PM
Music in the Afternoon at the El Segundo Library brings bass, guitar, and vocals together for a free concert that blends jazz, soul, and rock.
🎶 Fallderol @ 1756 Nelson Ave, MB
September 27, Saturday | 7:30 PM
One night, many stages—this NSP showcase mixes theater classics, musicals, and surprises, with wine and hors d’oeuvres as your co-stars.
🎶 A Night of Álàfià @ Hermosa Beach Community Center
September 27, Saturday | 8:00 PM
A Night of Àláfíà fills the air with Brazilian music, community spirit, and the soulful voice of Kana Shimanuki.
🥁 Synergy Tsuchigumo X UnitOne @ James R Armstrong Theatre, Torrance
September 27, Saturday | 8:00 PM
Taiko drumming roars to life as Torrance hosts a U.S.–Scotland mashup of rhythm, energy, and cultural fusion.
Cause & Community
🎾 Manhattan Wine Auction Pickleball Tournament @ Manhattan Country Club
September 27, Saturday | 9:00 AM
Pickleball meets philanthropy as the MB Education Foundation serves up a round robin tournament with food, cocktails, swag, and prizes to support local schools.
🌳 SBPC Hermosa Greenbelt Restoration @ the Greenbelt between 3rd/4th across from South Park
September 27, Saturday | 10:00 AM
Volunteers restore and enhance the native plant habitat. Wear clothes that you don't mind getting dirty in!
🩷 Hermosa in Pink @ Palmilla, 39 Pier Ave., HB
October 1, Wednesday | 5:00 PM
Hermosa Beach kicks off Breast Cancer Awareness Month by lighting the Pier pink—honoring survivors, spreading hope, and gathering at Palmilla!
Featured Live Performances
🎶 Celebrating 40 Years of Hula @ RB Performing Arts Center, RB
September 27, Sat | 5:00 PM
Celebrate 40 years of hula with Kumu Hula Rolanda Reese, featuring award-winning trio Holunape and performances from Southern California hālau honoring Hawaiian dance, music, and culture.
🎶 “Crazy for Love”! @ Manhattan Beach Community Church
September 27-28, Sat | 7:00 PM, Sun | 2:00 PM
Crazy for Love delivers Broadway’s greatest love songs while raising funds for local youth theater—because love and showtunes never go out of style.
Networking Opportunities
🤝 Networking at Night ( in partnership w/ LAX Coastal and RB Chambers of Commerce) @ Shade Hotel Redondo Beach
September 25, Thursday | 5:30 PM
When the sun sets, the networking begins—two chambers, one night, and endless connections.
🚶 2025 Men of Impact @ DoubleTree by Hilton Hotel, Torrance
September 26, Friday | 12:00 PM
Men of Impact honors seven leaders who are shaping the South Bay and giving back to the community.
🤝 Leadership Torrance Mixer 2025 @ 700 Van Ness Avenue, Torrance
October 1, Wednesday | 4:30 PM
Leadership Torrance Mixer 2025 gathers community leaders for an evening of networking and collaboration.
What do you think of this week’s Listen Up Beaches?
I hope you enjoyed this week’s issue!
Run a local business? If the idea of reaching 5000 engaged local South Bay residents is appealing, let’s chat! Just hit reply or go here.
See you next Thursday :)
 Cheers, Marcus |